The NextWomen 2010 Strategy Event
Successful Entrepreneurship Strategies

Join The NextWomen at our “2010 Kick-off” event on January 27th in the city of London.

Female entrepreneurs, managers, consultants and investors in the internet industry will come together to meet, discuss and learn about top web trends, priorities and challenges in 2010. 

The NextWomen 2010 Strategy Day will consist of a workshop in the afternoon (3 to 6pm), followed by keynotes and a panel in the evening cocktail reception with drinks and sushi (6 to 10pm).

Men interested in the event are also welcome to join us!

You have two choices of tickets:

• Full-Day Workshop ticket (entitles you to attend the keynote cocktail reception in the evening): £100 (or £75 before jan 5th)
• Evening Keynote Cocktail reception ticket (does NOT entitle you to attend the workshop in the afternoon):
  • £25 if you are a Start-Up
  • £30 if you are a Consultant, Service Provider or Corporate/Medium Business Manager
  • £35 if you are an Investor
    

Full-Day Program (3pm-10pm)

• Welcome to workshop attendees
• Blue Ocean Strategy Workshop (4 Hands-On Modules)
• Evening Program (see below)
  

Evening Program (6pm-10pm)

• Welcome to evening cocktail reception attendees


• Web Marketing & Social Media Strategies by Maya Moufarek, Regional Marketing Manager, Consumer Apps EMEA at Google


• Funding Strategies by Reshma Sohoni, CEO of Seedcamp


• Growth, Scalability and Consumer Strategy by panel of Entrepreneurs (including Wendy Tan-White, Founder and CEO of Moonfruit, Natalie Turner, Founder entheo, Tom Harrow, CEO of Findababysitter.com, Anna Sofat of Addidi Business Angels.
  


• + Networking with drinks and sushi
  

DAY PROGRAM

Strategy Workshop: Focus on Value

This workshop teaches you strategies to gain market leadership, by focusing on your values, while differentiating from your competitors and being able to drive and react to change.

This half day workshop, based on the principles of Blue Ocean Strategy, will provide startups and growing companies with practical tools to identify their ultimate sources of value, and to stand the best chance for their business to grow in 2010!

Companies such as EasyJet, Calloway, Apple, and First Direct succeeded in winning new customers and establishing a position of market leadership. In this workshop you will learn how to apply these rules to your company with hands-on group exercises.

You will learn to apply the best strategy tools to:

• Understand your competitive landscape and your “real” competition
• Map what your customers value and why they buy from you
• Learn where to cut out costs that are not adding value
• Determine the gaps in the market that are ripe for innovation
• Identify what you need to create that will give you a competitive edge
  

What's the secret behind Blue Ocean Strategy?

Blue Ocean Strategy is the culmination of ten years of research by Renee Mauberg and W. Chan Kim, covering over 150 strategic moves from the last 100 years of business history. Their thinking is now a bestselling business strategy book. 

Strategy Expert: Natalie Turner, of Entheo

The workshop will be facilitated by Natalie Turner, Founder and Creator of entheo innovation and change agency that specialises in helping build high growth businesses. She has a background in marketing and business strategy both from direct managerial experience in the Telecoms industry as well as through her time as a Director in a variety of innovation and business consultancies including corporate incubators and interim management positions. Natalie is an experienced facilitator, trainer and coach and has broad experience in working with executive teams of businesses helping them build strong management growth platforms. As a Master in Group Dynamics and non-verbal communication skills, Natalie has three degrees in politics, social psychology and an MBA.

EVENING PROGRAM 6pm-10pm

Strategy Keynote, Panel & Networking

Enjoy a cocktail reception with drinks and sushi with your fellow female internet heroes, investors, business leaders and service providers while watching keynotes and a panel of entrepreneurs.
Agenda:

1. Web Marketing Strategies Keynote
2. Funding Strategies Keynote (by Reshma Sohoni, CEO of Seedcamp)
3. Growth, Scalability & Consumer Strategy Panel (by a Panel of Entrepreneurs, including Wendy Tan-White, Founder and CEO of Moonfruit) Natalie Turner, Founder entheo), Tom Harrow, CEO of Findababysitter.com
4. Networking
   

As always, enjoy valuable networking with The NextWomen Speedmatching based on our NextWomen Jobswaps!

We hope to see you on January 27th.

Regards,

Simone Brummelhuis, Beth Griffin and Joana Picq